Since when did Marketing Managers assume the job role of Web Master?! It sounds so technical and official, but really it just means ‘keeping an eye on your Companies website…’
These days, it is a crime to not have someone within your organisation set up with the skills & resources to monitor the health and performance of your website. That is unless, your Company does not want to attract any online visitors and certainly does not want to generate any web-based leads and enquiries.
It sounds daunting, but it really isn’t. It is easy to get going with Google Web Master Tools. Read the 5 important stages below. Next week we will move on to how you can monitor your websites performance in Google Web Master Tools.
Setting up Google Web Master Tools
The role of ‘Web Master’ simply means being in charge of making sure Google robots can crawl (and index) all the pages of your website that you want them to be able to crawl.
How do I become a ‘Web Master’?
- The first thing you need to do is set yourself up with a Google account. After you have set yourself up with an account, you can go to Google Web Master Tools and login with it.
- Now you need to add your website to your Google Web Master Tools account, and most importantly verify it. By verifying it, you are proving you are the owner of the site. There are various ways of doing this, the best way is to ask your website developer to upload the HTML verification file to the default directory of your website. If you would like some help with this, get in touch with us today.
- Now simply work your way through the settings – set your preferred location, your preferred domain etc etc.
- Very importantly, you have to add your ‘sitemap’ – by doing this you are telling Google about the different pages in your website.
- Now to the opposite and tell Google which pages not to crawl, such as administration pages or T&C’s. This can be found under Crawl and Blocked URLs. If there is a file in this section (it should be called a ‘robots.txt file’) make sure it does only include pages you don’t want Google to crawl. It could be that you are blocking important pages without even knowing. If you want us to check this for you, just ask us.
If you complete these 5 steps successfully, you are well on your way to being on top of your websites performance. Next, we will be looking at what the important performance criterion are and how we can use Web Master Tools as an SEO tool.