So you’ve got a world-beating product and you want to tell the world about it. You’ve written the best blog since sliced bread. It looks great and reads like a dream. There’s just one missing ingredient: Readers. Follow our top ten tips below and your blog will be buzzing with activity from your target audience.
1) If you don’t ask, you don’t get
Simply asking your Twitter followers to re-tweet a link to your blog can be a highly effective means of reaching a far bigger audience than normal. According to a study by Social Bakers, looking at thousands of brands, a simple request to ‘RT’ prompted 73.48 retweets on average, compared to a measly 2.09 without a call to action.
2) Don’t re-invent the wheel
You may already have an e-newsletter that you send out to your database of customers and valued contacts. Don’t re-invent the wheel. Promote your blog in your newsletter, including prominent links to your site and even pull-out snippets from a recent and relevant post to whet their appetite.
3) Show your signature moves
How many emails must you send in the course of an average working day? Quite a few we’re sure. So be sure to maximise this humble tool to showcase your wares. A simple link in your auto-signature, inviting your contacts to check out your blog, can work wonders.
Here is a recent email footer we did for a client, to increase awareness about a specific product:
4) Pursue a vanity project
Let’s say you’ve written a blog post about actuators and you’ve mentioned a particular manufacturer who’s equipment you happen to rate highly. Why not let them know that they’ve been mentioned? Email, or tweet, them a link to your blog post. Chances are they’ll be flattered and may even choose to promote your blog through their channels.
5) Get on the social scene
According to SEO gurus, Moz: “Twitter just topped 465 million registered accounts. Facebook has over 850 million active users. Google+ has nearly 100 million. LinkedIn is over 130 million. Together, these networks are attracting vast amounts of time and interest from Internet users around the world, and those that participate on these services fit into the ‘content distributors’ description […] meaning they’re likely to help spread the word about your blog.”
6) Everyone’s an author
Signing up for Google Authorship connects the content that you publish online with your Google+ account. This clever feature adds your photo (taken from your Google+ profile) and byline to search results that feature your content. But it also allows Google to verify that your work is original and human-created, which serves to push your blog higher up those search rankings.
7) Get visual
There have been many studies that have shown that visual imagery, like images and video, are far more likely to grab someone’s attention than a wall of text. So why not drop a few interesting photographs into your blog posts, and an engaging video or two, to draw in your readers.
Check out some of our videos here:
8) Tweet, tweet, tweet
Try this nifty technique to help promote your blog through Twitter. Start by merely tweeting the title of your post (’10 tips for an intriguing engineering blog’). For your second tweet, pull out a teaser quote or snippet of valuable information from your blog. Then finish up with a thought provoking question (‘Would you like to reach double the number of engineers with your blog?’).
9) Be my guest
Guest blogging can be a really effective way to introduce your brand to new audiences. It’s also a really useful means of earning links and recommendations back to your own blog. External links, on another bloggers platform, that drive users back to your site also boosts your search engine rankings, as well as traffic.
We always welcome guest blogs on Process Industry Forum.
10) Become word perfect
“Not surprisingly, a big part of showing up in search engines is targeting the terms and phrases your audience are actually typing into a search engine,” Moz suggest. “It’s hard to know what these words will be unless you do some research, and luckily, there’s a free tool from Google to help called the AdWords Keyword Tool. Type some words at the top, hit search and AdWords will show you phrases that match the intent and/or terms you’ve employed.”
If you have any more tried and tested tips on increasing traffic to your blog, please let us know!