Our Digital Marketing Director, Rachel Wilson has been selected to speak at the Bolton Manufacturer’s Group in November 2014. Rachel will be delivering a 30 minute presentation on “practical tips to instantly increase the visibility of your website and increase your online enquiries”.
The event is being held on 24th November 2014 at Indespension, Bolton and runs from 17:30 until 19:30. A hearty meal of ‘pies and peas’ will be served and the entry fee is limited to a £15 donation to a chosen charity. Entry is open to all Manufacturer’s – so please come along and support this fantastic community!
What is The Manufacturer’s Group?
The Manufacturers Group started out as a monthly meeting to discuss local issues and has grown into a central hub for all manufacturing communications in the local area. The group continue to meet on a monthly basis and share information on funding, local events, new opportunities, etc. They also invite Guest Speakers to present on topics that the group have issues with or items members would like to find more information about. The format continues to evolve over time based on what the members would like to see and continues to improve meeting by meeting.
A little bit about Rachel…
Rachel’s interests and expertise are in the world of Digital and Online Marketing. Her knowledge in the online world comes not only from her first-hand experience but also from her Masters’ degree in Business (MBA) where she specialised in Digital Marketing.
Rachel has extensive SEO (search engine optimisation) knowledge, which is practical and grounded in the technical world.
Her results-based approach will see online content reach page 1 of Google, with increased traffic & sales conversions, always delivering a significant ROI.
“Practical tips to instantly increase the visibility of your website and increase your online enquiries”.
The presentation will begin with a quick synopsis of the importance of digital marketing within the current manufacturing landscape. Never before has the statement ‘times are changing’ been more prevalent than it is today. With millions’ of Google searches being made each month for technical products and services, and with the internet increasingly being used as a viable source of business, manufacturing organisations need to be taking their inbound digital marketing seriously, in order to survive, prosper and stay ahead of their competition.
After setting the scene for the importance of Digital marketing, Rachel will move on to offer some practical advice. Using real life examples, Rachel will outline some ‘danger traps’ to avoid when kick-starting your digital marketing. Rachel will also deliver her top 10 tips for increasing your visibility online; giving the audience something tangible that can be implemented immediately.
Download Presentation Outline here – Presentation Outline for The Manufacturer’s Group