Search Engine Optimisation Questions

All your burning SEO questions answered

As a leading digital marketing agency for the engineering, manufacturing and technical sectors, one particular topic presents us with more questions than any other: Search Engine Optimisation or SEO. So we’ve compiled our definitive answers to some of your most burning SEO questions.

At KW Digital we’ve made it our life’s work to ensure that your company’s products and services are ‘findable’ in the search engines. We know and understand exactly how engineers use the internet to find what they are looking for and, as such, know a thing or two about maximising your business’ SEO credentials.

With that in mind, let’s set about clearing up some frequently asked questions about this essential, but often misunderstood, digital marketing practice.

Are links from other websites important for SEO?

Yes, they’re vitally important for SEO performance. Getting the right number and the right quality of links to your website is one of the main ranking factors search engines use to determine who ranks top. It is important the links you gather are relevant to your website, come from websites with a high domain authority and are a mix of what we call ‘follow’ and ‘no-follow’ links.

How long does SEO take to work?

SEO is not a quick process and there’s no set time. It requires insight, continued investment and patience. However, Process Industry companies often have very specific keywords which they would like to rank for – these are called ‘long tail keywords’. It is easier to rank highly for long-tail keywords and so our SEO strategies focus on both long tail & short tail – so our customers see an instant ROI.

How should I measure the success of an SEO campaign?

Important factors to consider would be how many search impressions you see in Google Web Master Tools, How much traffic you are getting to your website, How this traffic is growing across your different website pages etc. The most important measure though, is the number and quality of sales leads your SEO campaign is generating. This can be tracked by setting up ‘Goals’ in Google Analytics.

Whatever your digital marketing query, KW Digital has the answer. To find out more about all our digital marketing call +44 (0) 1704 898951 or email



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