All businesses want profitable growth and it is recognised that marketing is integral in order to do this. Easier said than done when resource is so precious. Come and see how Bürkert manages multiple marketing channels to achieve organic growth and learn what can be transferred into your own business. Starting on Thursday 18th June, 9am – 4pm , at Cirencester, GL7 1QY.
What the training will cover…
1. The Integrated Marketing Approach
A good marketing manager needs to know how to leverage and integrate multiple channels, running simultaneous campaigns and projects, to be able to deliver Marketing Communications on time, on budget and get results! Whatever your budget or resource capability, this needs careful management.
It’s not about being an expert in every area, but to know where to go to gain the knowledge and support for effective results, whether you do this in-house or outsource. Helen is a Chartered Marketer with more than 15 years industry experience. She will explain how the business grows through its marketing efforts and will give practical insight and tools for you to apply to your own business.
2. Embracing the online world
With millions’ of Google searches being made each month for technical products and services, and with the internet increasingly being used as a viable source of business, manufacturing organisations need to be taking their inbound digital marketing seriously.
Rachel is the Digital Director of KW Digital, a dedicated Marketing Agency to the manufacturing and engineering sector. Using real-life case studies and examples, Rachel will demonstrate how effective digital marketing techniques can be integrated within a wider marketing strategy and deliver significant results to the bottom line.
3. New platforms for industrial marketing
An introduction and demonstration to the very latest sales tools and display platforms that not only work synchronously with new media but can form an exciting and very effective way of presenting what your company does to the outside world. Think Apps, Infographics, Augmented Reality and Virtual exhibitions… You’ll never look at your tablet the same way again!
Roland is the MD of the DMA Europa Group, having spent 20 years helping to grow both multinationals and SME businesses he now provides global marketing platform advice, strategy and services to some of the world’s largest industrial, consumer and distribution companies.