Targeted social media advertising tips

Tip: Invest in lookalikes

Savvy Facebook advertisers are cottoning on to the power of the social media giant’s new tailored engagement tool, known as Facebook Lookalike Audiences. If you’ve ever wanted to target a captive audience of receptive customers similar to those already on your databases then this could well be the tool for you.

Imitation is the greatest form of flattery and investing in lookalikes could massively flatter your sales outreach activities. What are we talking about? A little thing called Facebook Lookalike Audiences. “Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to customers you care about,” according to Facebook’s Help Centre.

When you use Custom Audiences, you can choose to create a lookalike audience that targets people who are similar to your Custom Audience list. Lookalike audiences help you reach people who are similar to your current customers for fan acquisition, site registration, off-Facebook purchases, coupon claims and brand awareness,” they add.

Targeted social media advertising…

So what does that mean for you and your business? Quite a lot actually, according to Digital Marketing guru, Jeff Bullas. “Let’s say you have an email marketing database over 5,000 contacts and are in the heating and cooling industry,” he says. “You can upload this onto Facebook’s advertising platform and target the EXACT demographic similar to your existing customers! This is a neat feature that advertisers should at least test during the upcoming year,” he added.

Whatever your digital marketing query, KW Digital has the answer. To find out more about all our digital marketing services visit www.kwsltd.co.uk, call 08707 667778 or email enquiries@kwsltd.co.uk .

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