How to Improve your social life

Tip: Sort out your social life

Social media is a bit like Ronseal, it does exactly what is says on the tin. With that in mind, it’s always a surprise to see it done badly. But if you follow these failsafe tips, we guarantee your social life will blossom.

We’re firm believers that social media is one of the most cost-effective methods of promoting your business. It’s essential to engage your customers in the places where they frequent. Increasingly, that’s on social media. Here are some of our top tips on how to do it effectively.

Consistent and frequent
To build up your brand’s online voice you need to ensure that you’re posting regularly, with a tone of voice and content that matches your business identity. Over-posting or deviating from that brand identity is a surefire way to turn off your audience. According to Buffer App, you should aim for five to 10 Facebook posts a week, five tweets a day on Twitter and one daily post on LinkedIn and Google+.

It’s not you, it’s them

It’s easy to fall into the trap of merely using social media as a promotional vehicle. Sure, you’ve got a great product but nobody wants to hear about it every five minutes. Even your most ardent fans will tire of this eventually. When they’re sifting through a barrage of messages, modern audiences seek out content that provides some value to their lives. Bear that in mind when you’re formulating your messages.

Get engaged

The more you put in to social media, the more you get back. Just as giving your followers useful information is key to positive engagement, so too is opening up the dialogue channels and interacting with them. A bit of attention can go a long way. The same can be said if you’re faced with a complaint. The worst thing you can do is bury your head in the sand, or try to delete their comment. Talk to them, show the world how reasonable you are, and your goodwill cache will go through the roof.

Whatever your digital marketing query, KW Digital has the answer. To find out more about all our digital marketing services visit www.kwsltd.co.uk, call +44 (0) 1704 898951 or email enquiries@kwsltd.co.uk .

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