Why digital day matters

What is Digital Day and why does it matter?

It is estimated that the UK will need 750,000 more digitally skilled workers by 2017. With this pressing need for more talent, KW Digital takes a look at the the British Interactive Media Association’s (BIMA) efforts to raise interest amongst young people through their annual Digital Day.

What is Digital Day?

Digital Day, which takes place on 17th November this year, will see digital professionals from a range of agencies visit schools and colleges across the UK. Through a combination of talks, workshops and videos, the aim of the day is to educate students about what it’s like to work in the booming digital sector.
Aimed at 15-18 year olds, Digital Day has become a well-established event in the British Interactive Media Association’s (BIMA) schedule and this year will see 100 agencies heading into 100 schools to share their knowledge. Now in its fourth year, it has already involved more than 5000 students to date.

Watch this video of when Marketing caught up with Google, Microsoft and the BBC to talk about the importance of digital skills in the run up to BIMA’s fourth Digital Day.

Fast facts about the digital industry

    • The creative industries constitute one of the fastest-growing sectors in the UK. We have the largest creative sector in Europe, one of the world’s largest music industries and one of the most advanced digital TV and gaming markets.


    • The UK creative industry employs over 2.5 million people and is growing faster than the UK workforce as a whole, exporting over £17bn each year and contributing 6% of UK GDP.


    • Despite the huge successes so far, the industry is in dire need of additional skills – especially digital skills. It is estimated that we will need 750,000 more digitally skilled workers by 2017, and 200,000 of these will be young people.


    • 1.5 million people are employed in the creative industries or in creative roles in other industries, 5.1% of the UK’s employment.


    • Many of our digital high-flyers are under 30 – it’s an industry that recognises young talent.


Speak to KW Digital today, to find out more about all our Digital Marketing services, by calling +44 (0) 1704 898951 or email enquiries@kwsltd.co.uk.



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