There are so many goings on with Facebook advertising and every marketer wants a piece of the cake! With all the noise, it’s easy to get lost and end up with a Facebook page that is not increasing value to the business. Or even worse, incur loads of costs on Facebook advertising. Below are easy steps to get Facebook organic leads without paying a single penny.
Share tips with Facebook followers
Don’t be selfish, share your expertise with your audience. After all, they are following you! This is a good way of increasing Customer Engagement. You can start the posts by a question. Eg: Did you know?
Use Facebook “Lookalike” audiences
This is a great tool to build your audience. The more followers you have, the higher the engagement and conversions.
Have fun! Be relatable
Customers want to know they are dealing with another person on the other end. To be very honest with you, most of us have really busy hectic days and a little laugh goes a long way. Create shareable posts that will increase Facebook likes, comments and shares. This will do wonders with the Facebook algorithm.
Links to tutorials
Some of us are on Facebook to learn something new, so give them a step-by-step guide on how to solve or do something. It could be a quick manual on installation or a guide to achieve something.
Adopt a cause
Remember my first point? Be relatable. Have you got a hobby? Do you support any organisations? Well, let your followers know, by encouraging them to follow suit by posting what they do on their free time. It sounds lame but trust me, customers want to relate to you and the brand.
Give Facebook offers
Customers love offers, I mean, who doesn’t? This is not entirely free as you might have to part with a small portion of your returns, but you will soon see the results. People like sharing offers and promotions and not to mention the opt-ins you will get from this. Just ensure you have a landing page ready.
Solve a problem
Create brain teasers and quizzes.People love a challenge. In fact, they will make sure they share it with all their friends to have a bit of competition. Guess who will be getting all the engagement? Of course – your brand!
There you have it! Are you looking to increase leads for your company? At KW Digital, we know the little tricks and we want to share them with you. Speak to our social team now by calling +44 (0) 1704 898951 or email firstname.lastname@example.org.