KW Digital Digital news

Digital Bite with KW Digital

At KW Digital, we are always looking to bring you the latest news in the digital world. Here is a snippet of what’s new and trending.

New Google image search to include shopping ads

As you may have already noticed, Google has introduced its own visual shopping ads on image search. With many consumers using mobile phones to search and buy products online, the new filter will now allow customers to narrow down their search and be directed to a retailer selling that particular product. These ads appear at the top of the search results, above the images sourced from around the web. With this launch, consumers are able to click through an image based ad and engage with the retailer and, more importantly, buy the product there and then. Ecommerce businesses will benefit from increased sales and engagement.

Facebook ‘Reactions’ boost engagement

Months on from Facebook’s launch of the much hyped “Reactions”, Facebook has seen its new set of emojis boost engagement with the service, according to new research from Global Web Index. By giving users a greater range of ways to react to posts and adverts, a brand can now convert its less engaged users to more active ones. Customers are now able to express their feelings towards your content.

Since page posts are public, you can go to other pages – especially competitors – and see the breakdowns of reactions they are getting, which can be useful for competitor research. The new Facebook reactions can not only be a new way to learn from competitors, but also a fun way for consumers to interact with pages and a great way to encourage emotional feedback from users.

So, write more engaging posts, encourage shares and comments, and get those likes, loves and wows!

Facebook Reactions

Facebook launches messenger platform for Bots

Another one from Facebook! You can always bet on Facebook to throw in a surprise. Just as we were getting used to the new emojis, Facebook hits us with yet another great invention for businesses. Last month, Facebook founder Mark Zuckerberg launched the new Messenger for Bots. This is opening up the popular messaging App to host bots that can hold automated conversations with people on behalf of businesses and organisations.
With how fast the internet of things is evolving, this does not come as a surprise at all!

What does this mean for businesses though? Over time, it is expected that businesses will be able to offer automated customer service support and take transactions within seconds. Users will be able to engage with customers through personalised interactions. This is how it works; you feed the bot engine with sample conversations, then it can handle any variation of that conversation on its own, using artificial intelligence and machine learning.

“If you want to send flowers you won’t have to install a new app or enter your credit card details again,” Zuckerberg said. “You just send a message.” The irony, he added, is that “now to order from 1-800 Flowers you never have to call 1-800 Flowers again.” Mark Zuckerberg said at Facebook’s annual F8 conference for developers.

Of course it doesn’t come for free! Advertisers will be charged when they place a button that gets people to chat with the bot on the newsfeed ads.

There you have it, talk to our team today on +44 (0) 1704 898951 or email us at enquiries@kwsltd.co.uk and we will be happy to take you through how you can integrate these new tools with your marketing communications to increase ROI.

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