Posted on / by dev@kwd / in Cro, Paid, PR

Google introduces TV to device targeting on YouTube

With 180 million hours of YouTube being watched on TV screens every day, Google have added the long-awaited TV option within device targeting, allowing advertisers more control of where their adverts are shown.

It is important to bear in mind audience behaviour when it comes to planning a YouTube campaign to avoid using the wrong objective and call-to-action.

For example, asking TV users to carry out an action that requires “clicking” would not be the best user experience, instead you would be better providing a brand awareness message and encouraging people to search online.

Leave a Reply