Posted on / by dev@kwd / in Paid

Google unlocks 15-second non-skippable videos

As of January 2019, Google Advertisers now have the option to upload 15-second non-skippable videos to campaigns.

Whilst this is great news for companies wanting to get across a larger message, it is important to limit expectations in terms of impressions and reach, as Google promises to cap the frequency of longer non-skippable adverts on their platform in order to protect user experience.

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