Posted on / by Jay / in How to, Insights

How using Google Web Designer for your Google Ads can improve interaction

When you browse the internet – be it for shopping, social, or other – you will be greeted by adverts; depending on the site you’re visiting, you could potentially see 10’s of adverts per visit. The problem with seeing adverts so frequently is that we become blind to them. We see them in our peripheral but our mind blocks them out as it’s an all too common occurrence.

With that in mind, we know that in order to combat this ‘blindness’, we need to make our adverts stand out against the bland everyday ‘advert canvas’. The best way to do this is with great design and eye–catching animations. Most people know that if you want to animate an image, you would have to create a GIF (no matter how you pronounce it). GIF’s are great in some circumstances, however they aren’t the best solution for adverts as they can break the boundaries when it comes to file size, meaning slower loading times or just no loading at all. 

Which advert catches your eye more?

The above animation is actually a GIF (even though, I just said to not use them) purely for demonstration purposes. Placing an HTML advert in this Digital Lab post would prove difficult.

This is where Google Web Designer comes in

Google has provided us with the tools to create HTML5 adverts, which can be animated using code, instead of costly ‘frame-by-frame’ animation (such as GIF’s). Using code comes with other advantages, such as the ability to have numerous CTA’s, multiple pages, video content, and more. It’s like having a tiny little website in an advert.

The design team at KW Digital create adverts for clients all the time using Google Web Designer and to great effect. Using software regularly means you need to keep up to date with current trends and requirements of that software. With Google creating the tools, it stands to reason that they would be on the cutting edge of technology. 

If you use Google Web Designer to create these rich HTML adverts, you are on the winning side of achieving engagement with your potential customer. With the right design and proper animations, it’s difficult to not notice and follow through that customer journey. 

Recently, a client required some animated adverts creating and their main demographic was mobile users. Great, we thought, we can use Google Web Designer to create mobile adverts, no problem at al! We created the adverts (in various sizes) and then tripped over a brand new hurdle. 

The adverts needed to be AMPHTML

AMP (Accelerated Mobile Pages) are designed specifically with mobile in mind and load faster, while being more secure. There are some minor limitations when creating AMPHTML adverts, such as copying information between AMP and Non-AMP projects, no custom JavaScript, and the ability to animate anything other the Transform, Visibility, and Opacity properties. If you can work around these then creating AMPHTML adverts are no more difficult than creating normal adverts in Google Web Designer.

If you feel like your Google Adverts are falling a little flat, contact KW Digital and speak to one of the professional Paid Advertising team to see what we could do for you.

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