With Black Friday, Cyber Monday, and all of the other e-commerce crazes just a few days away, whether you have an e-commerce website or not, there’s no better time to get into the Christmas spirit and target your customers with Christmas themed content. In this Digital Lab, one of our Digital Marketing Executives, Gemma, lists her three simple Christmas content tips.
Christmas content creation
The suitability of festive content will differ from business to business. If you’re a retailer, FMCG company, or restaurant, posting Christmas content will be a no-brainer as maximising sales will be on top on the agenda this festive period. However, if you operate within the manufacturing and engineering sector, the Christmas content you produce might be more generalised and could be framed around what your business or workplace is getting up to over the festive period.
One thing that’s definitely important for all businesses when producing Christmas content is getting into the heads of your consumers and posting content that will resonate with them. At KW Digital, this is something we have perfected! With thorough analysis, we know our client’s target audiences, which in turn informs our SEO strategy and content creation.
3 simple Christmas content tips
- Christmas themed Google My Business (GMB) posts
- Christmas themed blog articles (especially for fashion and FMCG companies)
- Go after those long tail keywords!
1. Christmas themed Google My Business (GMB) posts
A Google My Business listing is one of the most, if not the most, important ways to boost your local SEO. As Google automatically localises your search results (you’ll see your location as you scroll to the bottom of the search engine), you’ll want to rank high when consumers search for your business offering ‘near me’ or search your business name.
A key GMB function is GMB posts and this is the perfect way to highlight any festive offers you have in place, in order to appeal to your target audience.
For a top tip, think about the type of audience you want to appeal to and use a tone of voice that’s inline with your brand but also that’ll resonate with your audience. GMB posts last one week so update them regularly in the run up to Christmas and get into the heads of your target audience!
2. Christmas themed blog articles
As Google rewards unique and regular content, Christmas themed blog articles show that you have an up-to-date website and are providing customers with relevant information. Christmas themed blog posts are a great way to make consumers aware of any christmas offers or what your workplace is doing around the festive period.
Why not try to be a bit creative with your festive content? See what what your target audience is talking about on social media or tap into recent trends in pop culture. For example, is there a new Christmas movie coming out that your brand could tap into?
Also social listening is incredibly important in this day and age. Monitor what consumers are saying about your brand online or on social media, and you can use all of these insights to inform your content generation.
3. Go after those long tail keywords!
In terms of the SEO value for your Christmas content, if you try to rank for popular seasonal keywords like ‘Christmas ideas for her’, this will inevitably have a high search volume and it will be virtually impossible to compete with the big brands who are all going after the same keywords.
We recommend optimising Christmas themed blog content for long-tail keywords informed by proper keyword research. Most likely, these keywords will not be Christmas related, but your article’s purpose could be surrounding Christmas.
Christmas themed content with KW Digital
As you want your website to be up-to-date and relevant to your target audience, there’s no better time to get into the Christmas spirit and resonate with your consumers. Make sure your content adheres to your brand’s tone of voice and is relevant and engaging for your customers! After-all, as a brand you want to be ‘human’ like and relatable.
With high quality content, Google’s bots will love it, especially if it’s full of long-tail keywords informed by proper keyword research.
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