Pinterest is where people go to discover, dream, and do. More than 300 million people depend on Pinterest for new ideas, and they want to hear from you – potentially! In this article, we’re going to take a look at why people are making a fuss over Pinterest ads, what the industry trends are for 2020, and how some industry sectors could leverage these insights by advertising on a channel where their most valued customers will be, or already are flocking.
Why do Pinterest ads work?
- People go on Pinterest to take action
- They browse their feeds for inspiration, search for topics that they’re interested in, and click on Pins to learn more
- Your content fits in seamlessly and helps people decide what to try next
- 83% of weekly Pinners make a purchase based on Pins that they see from brands
- Pinterest advertising can be a very effective way to increase brand awareness and engagement, drive traffic, and boost sales.
Pinterest could therefore be the perfect channel for your business, if you’re looking to inspire people to try something new like taking up a new sport, a new diet, a new hobby – the list is endless!
Back it up – who says 2020 will be about ‘inspire, dream, and do’?
We all love a bit of data at KW Digital, that’s why we make it our priority to stay ahead of the curve and in the know with the latest insights.
After reading through some of the latest industry reports, we can see people will crave ‘inspiration’, will want to ‘dream’ and ‘do’ things, as some of the top insights for 2020 are as follows:
- ‘Do’ – People are seeking ‘new’ experiences and are looking to engage in activities which encourage them to challenge themselves, both mentally and physically
- ‘Dream’ – People are trying to combat social isolation head on, which is apparent through campaigns similar to the ‘Get Britain talking’ campaign. This is because there is a growing widespread feeling of loneliness, which is creating a demand for products and services that help consumers to switch off and reconnect
- ‘Inspire’ – People are redefining the concept of what it means to be an adult, as ‘gamification’ is on the rise. Therefore it is important to engage with consumers through the power of play, as now more than ever before, more adults are taking part in activities that are traditionally geared towards children
- ‘Inspire’ – There is a rise in popularity around ‘health and wellness’ amongst Millennials. This is reflective of how health and fitness have become almost a status symbol amongst this age group.
With the rise in each of the above, it’s easy to see why Pinterest could be a great channel to help brands tap into and leverage these trends.
Which businesses should consider advertising on Pinterest?
In short, from the above insights, we can see that Pinterest advertising could be an absolute no-brainer for businesses that want to ‘inspire’, ‘dream’ and ‘do’ in the following sectors:
- Leisure (sporting centres, activity centres) ⛳️
- Food / dining (restaurants, fast food) ?
- Health and well-being (sporting equipment, diet / food subscription boxes) ?
- Retail (apparel, food brands) ?
Let’s give Pinterest advertising a whirl
If you’re a business in any of the above mentioned sectors and are wondering how you can dip your toe in the Pinterest pool – feel free to get in touch with our Paid advertising team of wizards and we’ll make sure your equipped with:
- Your target macro and micro audiences
- Your Pinterest campaign strategy, leveraging industry insights to ensure your campaign is timely and relevant
- The right ad creatives, that are enticing and relevant for each of your audiences
- Useful reports throughout – so you know exactly what’s going on and how your campaigns are being continually optimised and refreshed
Call us on 01704 898951, or email us at [email protected] and we’d be happy to help you assess if Pinterest advertising could be right for you!