Attract New Customers
You love your brand, you cherish your website, but it’s not enough. You want new customers - and you want them quickly. If market share is what keeps you up at night, then this journey is for you.
The most obvious first step in attracting new customers to your website and brand, like a computer-savvy moth to a lamp, is to get more traffic from the search engines – users actively searching for your products and services. This means you need to be ranking well for a plethora of keywords.
However, don’t think you can just get away with short-tail keywords – you need to throw in some long-tail keywords with XXL pizza-size slices of intent in there too. From keyword research to on-page optimisation, technical SEO and effective link-building tactics, our team of SEO strategists will get your organic traffic busier than Topshop on Black Friday.
Paid advertising is not just a shortcut for brands who can’t be bothered to invest organically. Unlike SEO, paid advertising allows brands to attract exact audience groups through seriously impressive targeting methods.
Using paid advertising, brands can nurture their ‘ideal’ customer (en masse) through the purchasing funnel, tailoring messaging and content along the way so that it fits your audience like a glove. Alternatively, if you want to be really bold (and who doesn’t?), you can simply target your competitors’ customers and prove to them that your brand is the one they should choose. After all, a little competition never hurt anyone.
Your customers do not just buy from the first website they come across – I mean, would you? Their decision-making process and purchasing behaviour is more complex than most people realise. To grow your customer base, it is important that you get yourself out there – we need to make it difficult for them not to notice you, meaning you need to be included in as many customer touch-points as you can. You need high quality content spread far and wide – think forums, blog sites, influencer sites, news sites – you need to get your brand both seen and heard, and we’re the ones to help you do it.
Digital PR is about building relationships with the right influencers, bloggers and industry experts, so your brand and your story get in front of the right people at the right time. However, cancel the promotional Elton John tribute act – we are not talking about wild PR stunts here.
We are here to help you learn to understand what your audience wants to read about, watch and consume (based on real life data). We then carefully execute digital PR campaigns to win the hearts and minds of the public. The reach is big, like any PR campaign, and the results are increased brand awareness and heightened market share. So, what’s not to love?