Digital Lab

The Digital Lab is not a blog. It is a knowledge hub – a place to get the latest industry news, innovations and top tips. We share inspiring quotes, useful reads, and snippets of information that you will want to share with your friends and colleagues. Tap into KW’s very own team of digital experts and read about the latest tactics that we are deploying. We will share our learning from real life campaigns and the tests that we are running. Help us crack the secrets behind the algorithms and drive best practise forward.
How to Insights

How using Google Web Designer for your Google Ads can improve interaction

Content SEO

How multilingual keyword research can give you global success

Rocket Domain Authority

SEO tips to help boost your Domain Authority

Spanners to represent SEO tool

Moz’s new domain analysis tool

Print to digital rendered image
Insights News

Why businesses are moving the majority of their Advertising Spend to Digital


Why structured data for SEO isn’t a waste of time


Why Optimisation Beats New Content Production


How to Refine Campaign Projections

News Web

Facebook Considers Hiding Likes


How Important are Google Reviews for Business Websites?

News SEO

Google’s interactive Easter Eggs


Why FAQs are Important to your SEO Strategy and How to Write a Good FAQ Page.

G for Google
News SEO

The Latest 2019 Core Algorithm Update