Digital Lab

The Digital Lab is not a blog. It is a knowledge hub – a place to get the latest industry news, innovations and top tips. We share inspiring quotes, useful reads, and snippets of information that you will want to share with your friends and colleagues. Tap into KW’s very own team of digital experts and read about the latest tactics that we are deploying. We will share our learning from real life campaigns and the tests that we are running. Help us crack the secrets behind the algorithms and drive best practise forward.
Insights News SEO

Why Optimisation Beats New Content Production

News Web

Facebook Considers Hiding Likes


How Important are Google Reviews for Business Websites?

News SEO

Google’s interactive Easter Eggs


Why FAQs are Important to your SEO Strategy and How to Write a Good FAQ Page.

G for Google
News SEO

The Latest 2019 Core Algorithm Update

How to SEO

Aligning with Facebook’s Algorithm Preferences

Google stars for ratings
News Paid

Stars in your… ads?

New starter at KW Digital
News SEO

KW Digital’s Newest Geek

News Paid

Held to Ransom by Google? Basecamp’s Attitude to Having to Pay for Branded Traffic


Importance of Wider Thinking for Keyword Research