The Digital Lab is not a blog. It is a knowledge hub – a place to get the latest industry news, innovations and top tips. We share inspiring quotes, useful reads, and snippets of information that you will want to share with your friends and colleagues. Tap into KW’s very own team of digital experts and read about the latest tactics that we are deploying. We will share our learning from real life campaigns and the tests that we are running. Help us crack the secrets behind the algorithms and drive best practise forward.