Digital Lab

The Digital Lab is not a blog. It is a knowledge hub – a place to get the latest industry news, innovations and top tips. We share inspiring quotes, useful reads, and snippets of information that you will want to share with your friends and colleagues. Tap into KW’s very own team of digital experts and read about the latest tactics that we are deploying. We will share our learning from real life campaigns and the tests that we are running. Help us crack the secrets behind the algorithms and drive best practise forward.
How to SEO

Aligning with Facebook’s Algorithm Preferences

Google stars for ratings
News Paid

Stars in your… ads?

New starter at KW Digital
News SEO

KW Digital’s Newest Geek

G for Google
SEO

Google Launches New Image Search Preview Box

News Paid

Held to Ransom by Google? Basecamp’s Attitude to Having to Pay for Branded Traffic

SEO

Importance of Wider Thinking for Keyword Research

Paid

Free travel in a Click

KW Digital has a pet food focus
News Paid SEO

KW Digital has a pet food focus

Audits Cro SEO

Improving SEO Audits with KW Digital

Audits SEO

Local SEO: Why it matters for our clients