BM Engineering

About The Client

BM Engineering Supplies was established in 1999 and has since grown to become one of the leading suppliers of valves and instrumentation to many process industries in Scotland, with over 40 years combined experience in the valve industry. BM Engineering Supplies are appointed distributers to some of the biggest names in valve manufacturing, including including Burkert, Inoxpa, and Orbinox. Their products include Butterfly, Ball, Check and Gate valves, plus actuated packages on a next day basis from their warehouse in Glasgow.

Project Brief

Leading valves and instrumentation supplier BM Engineering Supplies needed a digital marketing agency that knows the Process Industry intimately and understands what it takes to stand out in a crowded marketplace. That’s why they chose KW Digital.

Our brief was to increase the relevancy and authority of their existing website for their core products and brands. We were also instructed to boost their Google ranking positions for keywords associated with relevant traffic that would convert into qualified enquiries.

At a glance...

Analytics
Content
PIF
SEO
Strategy
Website

Solution

In order to meet our objectives, we carried out an initial technical set-up and optimisation. This included the set-up and integration of Google Analytics and Google Web Master tools for the BM Engineering website. We also fixed any identified website errors and conducted thorough keyword and competitor research to develop a keyword strategy.

Furthermore, we optimised all of BM Engineering’s existing website pages and integrated all their relevant social channels to develop ‘social referral’. The final piece of digital housekeeping involved the creation of a ‘search engine friendly’ blog integrated within their existing site. From thereon in, we have delivered our intermediate Search Engine Optimisation (SEO) package, which includes ongoing site management and optimisation, continued content creation and strategic back-link generation.

We also published regular optimised content on Process Industry Forum, our respected PR platform for the engineering sector. This additional service ensured that BM Engineering Supplies achieved page one Google rankings for their keywords within 24 hours and high authority back-links to their own website; a critical determinant for SEO excellence.

Results

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    High Google Ranking

    Since working with KW Digital, BM Engineering Supplies’ website traffic has leapt by 50%. This increase is solely due to BM Engineering now appearing multiple times within the Search Engine Results Pages (SERPs) for relevant product keywords and search terms.

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    RELEVANT ONLINE TRAFFIC

    Visitors to the website are spending nearly three minutes reading articles and visiting nearly three pages with every visit. All of these website statistics are above industry average and demonstrate the sheer power of KW Digital’ strategic SEO management services.