Martin's Rubber

About The Client

Martin’s Rubber Company are a rubber manufacturer specialising in the production and supply of elastomeric products. Founded in the UK and trading since 1865, Martin’s Rubber Company supplies industrial rubber and engineered plastic products to many industries around the world. They produce a vast range of standard and bespoke rubber products and engineering plastic components, from rubber gaskets to rubber washers and mouldings, rubber grommets and extrusions, rubber O-rings and hydraulic seals.

Martins Rubber

Project Brief

Well-established rubber manufacturer Martin’s Rubber Company came to KW Digital with a complex existing website that was vast and extensive, reflecting their broad product range and customer portfolio. Martin’s Rubber Company relies on their website presence for ongoing enquiries and sales within a competitive online environment. They required a high calibre, holistic Digital Marketing strategy to increase their relevant business leads and achieve a healthy Return On Investment.

At a glance...



Our multi-faceted solution was built upon a tailored package of Content Marketing (SEO), Paid Search (PPC), website optimisation and supportive social media strategy and execution. Our overriding objectives were to increase the authority of Martin’s Rubber Company’s website and capture keyword traffic that would convert business leads.

1. We developed a targeted keyword strategy and content plan, then developed fresh and engaging content to establish high Google rankings for selected keywords and secure high quality back-links. This was all as part of our intermediate Search Engine Optimisation (SEO) package.

2. The second main thrust of our approach was an integrated Paid Search campaign, which encompassed competitor and keyword research; campaign build, optimisation and management; and cost-analysis recommendations.

3. We also published regular optimised content on Process Industry Forum, our respected PR platform for the engineering sector. This additional service ensured that Martin’s Rubber Company achieved page one Google rankings for their keywords within 24 hours and high authority back-links to their own website; a critical determinant for SEO excellence.


  • null

    Increased Traffic

    As a direct result of our efforts to improve SEO-friendly elements of the Martin’s Rubber Company website, we effected a 14% increase in organic traffic to their site within the first three months of working together.

  • null


    Our ongoing PPC campaign management has delivered an increased through-flow of traffic to their website which has undoubtedly resulted in increased business leads.

  • null


    Moreover, we were able to deliver a high volume of original, optimised technical content that not only freed up time for the client but also helped to improve their Google ranking, generate high authority back-links and improve their ‘social referral.’