Murrelektronik

About The Client

Murrelektronik is one of the leading global manufacturers of high quality power distribution components and systems for industrial automation. They offer the very best in practical field tested products and complete systems for the control, measuring and monitoring of machines, installations and production lines. Murrelektronik produce more than 42,000 products and components for a wide range of industries worldwide.

Project Brief

Originally, Murrelektronik came to us in need of greater online exposure to drive brand awareness, with a view to generating leads and sales thereafter. Our relationship has gone from strength to strength over the years. Through our ongoing high performance, and Murrelektonik’s continued satisfaction with our work, the brief has grown and evolved. Our SEO remit has grown from an initial presence on our respected engineering platform, Process Industry Forum (PIF), to producing ongoing content and devising a dedicated technical centre for them on PIF. Meanwhile, Murrelektronik also engaged us to carry out ongoing PPC management for them and for their sister company Murrplastik.

At a glance...

Analytics
Content
PIF
PPC
SEO
Strategy

Solution

We undertook the full set-up set-up of PPC campaigns for Murrelektronik and Murrplastik. We have continued to oversee the ongoing daily management of all PPC campaigns, including adjusting bids; matching keywords; adding negative keywords; managing against quality scores; and optimising landing pages. We have elevated Murrelektronik’s online status exponentially through their prominence on PIF. We built a dedicated technical centre, which is essentially a micro-site that enables Murrelektronik to benefit from PIF’s high authority. They gain a digital ‘shop window’ on page one of the SERPs for the optimised articles that we produce for them on an ongoing basis. As part of our SEO package for the Murrplastik website, we also provided on-page optimisation and strategic re-structuring and re-wording of content.

Results

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    SUPERLATIVE SEO

    Creating Murrelektronik’s dedicated technical centre on PIF ensured that we could boost their Google ranking to page one for their keywords within 24 hours, as well as securing high authority back-links to their own website.

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    PPC Perfection

    As a direct result of our PPC campaign management, Murrelektronik’s ads were catapulted to positions 1 – 2; the most desired place in Google. Subsequently their impression share is much higher than any of their closest competitors.

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    Optimal Optimisation

    In the first quarter of our PPC campaign management for Murrplastik, their overall impression share increased by 22%. The top of page rate also increased from 12% to 14%, meaning that Murrplastik’s ads were shown at the top of the page, above the organic search results, on more occasions.