ACUMEN

01. Background

Acumen Financial Partnership is an Independent Financial Adviser firm based in Lancashire. As financial advisers, their services include financial planning, pension advice, retirement planning, investment advice, cash management, and equity release. Serious stuff. Acumen’s goal is to provide understandable and trustworthy financial advice in ‘plain English’, without any fluffing up or dancing around the subject.

The challenge was first to create a website where they could house all of the services they provide, as well as information about their expanding team. Acumen had a website previously, but it required a complete redesign to refresh the overall look – we’re talking extreme makeover. It was important to Acumen that their website represented their style and ethos appropriately, in a professional, ribbon-tied package.

Acumen required us to drive new traffic to the website and expand their potential clients. Their client base at that time was built up through word of mouth and local recommendations, offering us an opportunity to expand their reach through digital campaigns.

02. What we did

Built a new website on the WordPress platform.

Completely redesigned the brochure website to match the existing Acumen branding and style.

Carried out relevant service Keyword Research to inform our optimisation strategy.

Created site-wide optimised content to grow Google indexed pages.

Implemented backlinking strategies to increase domain authority.

Added custom functionalities, such as downloads and tailored contact forms to support the UX.

Carried out audience insights to inform our Paid Strategy.

Trialled both Paid Social and Paid Search to find the most effective method.

Implemented Paid Search to engage a targeted audience.
Ensured the website can grow as the Acumen services and team do.

03. What we achieved

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YoY session increase.
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YoY increase in direct traffic due to brand awareness campaigns.
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YoY increase in social traffic.