Bürkert Fluid Control Systems is a world leading manufacturer of control and measuring systems for fluids and gases. Bürkert originally engaged us to post their promotional content on our high authority online PR platform, PIF. However, our remit quickly expanded to provide ongoing content creation. Given the nature of their products, it was important for Bürkert to find an SEO agency that was both able to effectively optimise content for Search and fully understand the technical detail required to produce valuable and engaging content for their users.
Furthermore, after trying to manage their own paid advertising accounts internally at first, Bürkert also realised that they were not generating the right traffic through their paid campaigns. Keywords across their Google Search campaigns also had poor Quality Scores, which meant they were also having to pay too much per click.
02. What we did
Conducted detailed keyword research in the US to help underpin high volume search terms in both the UK and the US.
Utilised a plethora of paid advertising channels, including Display and Social, in order to target users more broadly online.
Carried out a complete campaign set-up, including: development of account structure, setting bids across each campaign and each ad-group, factoring in the revenue for products within ad-groups.
Set-up audience remarketing lists in order to engage in audience retargeting.
Continually refined and developed ads to further optimise CTRs, whilst reducing CPCs.
Researched and produced well-optimised technical content, thereby increasing the level of organic Google indexed pages.
Ensured we had an intimate knowledge of Bürkert’s product range, making us ideally placed to create on-brand, optimised content.
03. What we achieved
04. Technology used