Fluid Controls Ltd are one of the UK’s leading distributors for instrumentation and pressure control equipment. Founded in 1988, they are firmly established as preferred suppliers to many world-leading manufacturers and blue chip companies. Fluid Controls represent many globally recognised brands, distributing high quality instrumentation and pressure control equipment to a broad range of industries.
Although Fluid Controls had already embraced digital marketing as a means of building a sustainable influx of enquiries into their business, their existing website presented a risk. Being a bespoke solution specific to their existing developer, this made ongoing results and costs unpredictable and difficult to quantify. KW Digital were commissioned to build a brand new website platform that was solid, scalable, sustainable and would allow for SEO potential to be realised. We were also entrusted to deliver a series of supportive, integrated content marketing and PPC campaigns to boost online authority, website traffic and subsequent business leads.
02. What we did
Full design and development of a brand new WordPress website with full CMS functionality.
Conducted thorough competitor, industry and consumer research to inform the design and features of the new website.
Ensured new website was fully optimised, crawable to Google’s index and repelate with relevant social channels.
Delivered in-house CMS and performance monitoring training.
Continuously delivering our intermediate SEO package, This includes ongoing site management and optimisation, content creation and strategic back-link generation.
Continuously benefiting from ongoing integrated PPC campaigns. These encompass competitor and keyword research, campaign build, optimisation and management, as well as cost-analyse recommendations.
03. What we achieved
04. Technology used