Glaston Compressor Services is one of the largest suppliers of air compressors and nitrogen generators in the UK, which meant that their online outreach had to exceed the standards that their reputation already did. Glaston specialises in delivering energy saving applications across a range of industries, through their team of highly experienced engineers. As we at KW Digital are highly experienced in the field of digital marketing, it was a match made in air compressor heaven.
Following an initial consultation, Glaston commissioned KW Digital to develop and deliver a new digital strategy, to promote their business and services online to new potential customers – so we set about reeling them in. A review of Glaston’s current online presence, competitive landscape and research into the popularity of their services online resulted in KW building a new website and multi-faceted search campaign, incorporating both paid and organic search.
02. What we did
Performed thorough keyword research into Glaston’s products and services to identify keyword opportunities and related topics.
Carried out thorough industry research and analysis to understand the marketplace.
Designed and built a new content-centric website informed by our keyword research and following current SEO best practice.
Delivered ongoing Search Engine Optimisation and content to increase Glaston’s relevance to Google for their products and services.
Audience research and segmentation, to ensure successful PPC advertising campaigns.
Delivered intuitive, customer-facing calculator tools to allow prospects to easily calculate their finance options and compressor requirements, prior to making an enquiry.
03. What we achieved
04. Technology used