Process Industry Forum

01. Background

Parker Hannifin is a Fortune 250 global leader (which is exactly as cool as it sounds) in motion and control technologies. For more than 100 years, the company has engineered the success of its customers in a wide range of diversified industrial and aerospace markets. Parker Hannifin’s global distribution network is unparalleled in the industry, with over 13,000 locations worldwide.

Parker Hannifin were looking for a long-term strategic SEO partner to assist with the global keyword strategy and SEO implementation, for their diverse and expansive website. Parker Hannifin approached KW Digital due to our extensive experience and understanding of the engineering and manufacturing sector. Parker wanted a partner who understood their products, services and customers, and we heard them loud and clear.

02. What we did

  • Developed an extensive global keyword strategy, that could be used to optimise key website pages and supporting online content.
  • Developed a monitoring and reporting process, so we could track and monitor the performance of target keywords.
  • Developed and managed several paid advertising campaigns to support key product taxonomies.
  • Created optimised online copy to use across all product category pages.

03. What we achieved

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