CRO
TL;DR - CRO: the process of improving the percentage of visitors who complete the desired goal on your website.
We never just act on impulse at KW Digital – we ground everything we do in data and insights. Just like you used to do in science class, we go on to formulate hypotheses and from here we implement, test and refine. This approach means that we can predict results, like a digital psychic, and therefore build a business case to invest. It also means that we can more accurately control our CRO techniques, to ensure the desired results are met.
We know from data and insights that by creating specific locational pages, we can increase organic traffic by 80% and conversions by 141%. Or, we know that if we tailor content like an expensive suit to facilitate specific audiences groups, we can see an uplift in micro conversions by 545% and macro conversions by 170%. This sort of approach allows you to see the impact on the bottom line, before even a penny has been spent.