Often used across e-commerce sites, Google Shopping ads are not restricted to only appear on the Google Shopping page, but can and will also appear on the primary Search Engine Results Page either above the Search Network ads or towards the right-hand side of the page, as well as on Google Search Partner sites like YouTube. As part of our Google Shopping management, previously referred to as Product Listing Ads management, We regularly optimise and monitor Google Shopping campaigns in order to ensure
Google shopping ads, formerly known as Product Listing Ads (PLAs), are a form of paid search advertising that allow you to display ads for each individual product within your product inventory feed.
that you remain competitive at auction, so that you can maximise sales and improve your Return On Ad Spend (ROAS). Depending on whether or not you are already using Google Shopping, we can provide an in-depth analysis of your Shopping campaigns to identify key areas for improvement. Or, we can provide you with a detailed analysis of the current competitive PPC landscape and potential opportunities within this arena for your business.
Benefits of using Google Shopping
By choosing to advertise on Google Shopping, you can benefit from better qualified leads, as you will be able to feature product information directly within your ads to help shoppers make informed purchase decisions. This means that users with a sincere intent to purchase will be able to view your ads, can view core product specifications and images and will only then click onto your ad once they have a good sense of the product and its cost and are sure that they would like to make a purchase. For this reason, Return On Ad Spend (ROAS) is often considered to be much higher across Shopping campaigns, as users that click onto
Google Shopping ads are usually further down the purchasing funnel in comparison to the average website user. Further to this, given that more than one Google Shopping ad can appear in the same auction at any given time, this means that you could potentially double your reach with shoppers for a single search. Not only this, but if you are also advertising on Google Search, your Shopping and text ads can appear at the same time, thereby increasing your overall ad real estate and maximising your chances of receiving a click.