Paid Advertising

Paid advertising can help boost your company’s presence within the search engines and gives you the control to only pay either once your ad has been clicked or displayed to your customers.

Pay Per Click advertising (PPC), or paid search advertising, is the science of driving relevant traffic to your business. We carefully orchestrate, implement and manage comprehensive PPC campaigns across Google AdWords, paid social and other networks. We consistently optimise campaigns to reduce spend and maximise conversions and Return On Ad Spend (ROAS).

Depending on whether or not you are already using paid search advertising, we can provide an in-depth analysis of your campaigns to identify key areas for improvement. Or, we can provide you with a detailed analysis of the current competitive PPC landscape and potential opportunities within this arena for your business.

Our approach

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    Analysis & Strategy Setting

    We can help you to pinpoint exactly where the opportunities for growth are within your PPC account and how implementing a new approach could drastically increase conversions whilst also reducing costs. After identifying what your commercial goals are for your PPC campaigns, we can provide you with clear steps for improvements and can offer you realistic conversion projections.

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    Conversion tracking set-up

    The beauty of pay per click advertising is that it is highly measurable. To prove that our incremental changes are worthwhile, we ensure that micro and macro conversion tracking is in place, so that you can be sure that the changes being made to your account are resulting in positive, impactful changes – not just healthy CTRs.

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    Defining audiences

    With PPC, knowledge and data is power. That is why we learn as much as we can about your most profitable audience, so that your PPC account can focus on targeting pre-qualified traffic that is likely to convert.

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    Thorough keyword research

    We conduct keyword research using a number of tools that uncover high traffic, relevant, short-tail and long-tail keywords. This means you can be sure that your ads will appear for highly relevant searches.

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    Aligning campaigns with goals

    We structure our PPC campaigns to mirror your business goals. Whether you are looking to increase awareness, get customers to consider your brand, encourage them to purchase or gain their loyalty, we can set up your PPC campaigns to help you target each goal in the most appropriate way.

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    Develop high performing ad creatives

    Whether these are text ads or display ads, we implement best practices when it comes to crafting ads. After providing us with an initial steer as to what you would like to convey through your ads, we can tap into our in-house team of writers and graphic designers to produce high quality ads that deliver high CTRs and really resonate with your audience.

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    Regular maintenance & reporting

    By conducting regular reports across PPC accounts, we are able to consistently tweak and perfect campaigns and can eradicate any potential problems that could have emerged down the line. By conducting weekly reports, we are agile enough to be able to react effectively to changes in the auction.

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    Quarterly reviews & strategy setting

    By offering a full breakdown of each component of your PPC account, we can provide reliable recommendations as to how we can move your campaigns forward, in order to generate even more conversions. Part of this process involves ensuring that we look at conversion tracking data and evaluate ROI, so that you get the best ROI for each campaign moving forward.

Benefits of Paid Advertising

Why invest in paid advertising? PPC advertising allows you to take a lot of the guesswork out of advertising. It essentially turns something that can be considered an ‘art’ into a ‘science’. With paid search advertising, you can see exactly how your ads are performing, how many people are viewing and clicking onto your ads and how many of these people are making critical actions on your site, such as calling your business, making a purchase, or even enquiring.

Not only this, but unlike traditional forms of advertising, pay per click advertising allows you to remain in control of your budget. Whether you want to run an ad for a year, or only a day, thanks to the flexibility of paid advertising, you have the power to choose when you would like to invest, without the fear of having to pay any cancellation fees.