Pay Per Click advertising (PPC), or paid search advertising, is the science of driving relevant traffic to your business. We carefully orchestrate, implement and manage comprehensive PPC campaigns across Google AdWords, paid social and other networks. We consistently optimise campaigns to reduce spend and maximise conversions and Return On Ad Spend (ROAS).
Paid advertising can help boost your company’s presence within the search engines and gives you the control to only pay either once your ad has been clicked or displayed to your customers.
Depending on whether or not you are already using paid search advertising, we can provide an in-depth analysis of your campaigns to identify key areas for improvement. Or, we can provide you with a detailed analysis of the current competitive PPC landscape and potential opportunities within this arena for your business.
Benefits of Paid Advertising
Why invest in paid advertising? PPC advertising allows you to take a lot of the guesswork out of advertising. It essentially turns something that can be considered an ‘art’ into a ‘science’. With paid search advertising, you can see exactly how your ads are performing, how many people are viewing and clicking onto your ads and how many of these people are making critical actions on your site, such as calling your business, making a purchase, or even enquiring.
Not only this, but unlike traditional forms of advertising, pay per click advertising allows you to remain in control of your budget. Whether you want to run an ad for a year, or only a day, thanks to the flexibility of paid advertising, you have the power to choose when you would like to invest, without the fear of having to pay any cancellation fees.