A social media ad can be a piece of paid content or a post that is published on a social media channel. Social media advertising can entail running one-off promoted Tweets or Facebook posts to generate brand awareness, all the way to managing full-scale sales-driven campaigns with major campaign budgets. Each social network can offer an array of opportunities for your business, however it is up to you to understand and decipher exactly which channel will help you achieve your business goals and will allow you to reach your target audience on the social channels that are native to them.
Social Media Advertising
Social media advertising, or paid social, is an important tool in any business’ digital marketing strategy. In many cases, paid social ads can be the most effective method of actually achieving a substantial ROI from social, as, often, the bulk of organic social media posts can be overlooked by your network of followers.
Depending on whether or not you are already using paid social media advertising, we can provide an in-depth analysis of your campaigns and social media profiles to identify key areas for improvement. We can provide you with a detailed analysis of the current competitive landscape and potential opportunities within this arena for your business. This is a crucial stage in the social media ad management process as we will ensure that the right channels have been set up, particularly for your audience. We will optimise each of your social profiles, ensuring that they adhere to industry best practices.
Benefits of paid advertising on social media
One of the main benefits of paid social media marketing is that you can expand your reach at a relatively low cost. Cheaper than traditional forms of advertising, paid social advertising gives you control over where you spend your budget, how much you spend and when you spend it, which means that you can comfortably trial paid advertising on certain social channels using a relatively low budget, so that you can find out what combination of creatives, ad copy and targeting methods helps you to generate the conversions that matter most to your business.
Furthermore, similar to paid advertising, with advanced social media advertising, you can target precisely who you want your ads to be shown to, whether your objectives are to re-engage existing likers, find new visitors with an affinity to the products that you offer, or even attract fans of a competitor’s page, you can narrow down your campaigns to focus specifically on a set group of pre-qualified leads.