Social Media Management

Social media channels offer the opportunity to reach out to existing and potential customers and enable you to engage with individuals who openly advocate your business to their networks.

Social media is a known SEO ranking factor. Regularly posting social media posts that link back to a companies’ website is known to increase the ‘social referral score’ – a score that Google takes into account when assessing ranking positions. If web users engage and respond to these posts, the score is further enhanced. On top of all of this, social media marketing can be extremely effective in driving relevant traffic to your site and can help you secure new business.

Depending on whether or not you are already using your social channels, as an innovative social media management company, we can provide an in-depth analysis of your social media profiles to identify key areas for improvement. We can provide you with a detailed analysis of the current competitive landscape and potential opportunities within this arena for your business. Finally, we will optimise each of your social profiles, ensuring that they adhere to industry best practices.

Our Approach

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    Initial social media audit

    As part of our social media management services, we can help you to pinpoint exactly where the opportunities for growth are within your sector and how implementing a new approach could drastically increase engagement and awareness. After identifying what your commercial goals are, we can provide you with clear steps for improvements and can offer you realistic engagement projections.

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    Channel optimisation

    Content in the social channels can rank in Google just like content on your site. It is therefore important that your social profiles are branded and optimised for relevant, industry-driven keywords, in order to further increase your chances of ranking high up within the Search Engine Results Pages (SERPs).

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    Grow your audience

    We deploy various tactics to grow your engaged followers steadily over time, whether that is organically or through paid social campaigns. With social media management, the important thing is to capture the right audience, that is interested in what you have to say and, more importantly, what you have to offer.

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    Maintenance and reporting

    We strongly believe in only spending your time (and money) on activities that will deliver results. That is why every month we report on exactly what has been achieved and how this impacts the bottom line. We track all posts so we can tell you which ones have worked well, resonated with your audience and impacted the bottom line.

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    Tone of voice

    On each of your social media channels, we can maintain a consistent tone of voice for your company, in keeping with your target audience. Tone of voice is based on company objectives, competitor research, industry knowledge and customer personas. Success is measured by engagement rate and ROI.

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    Creating content with outreach in mind

    Each channel has different guidelines and requirements when it comes to content. As part of our social media management services, we streamline the whole process, writing and scheduling your content for each social media channel for the month ahead.

Benefits of using Social Media Advertising

Social media channels provide you with further opportunities to share your content and increase your visibility. Social media management is becoming increasingly important, as social media channels allow your business to become easily recognisable and accessible for customers new and old.

Therefore it is crucial to optimise and leverage each social media outlet to ensure that the perception that visitors build up about your brand are a credit to your business and not a hindrance. A strategic approach to social media could also help you to nurture existing customers into brand advocates and could even provide visitors with more opportunities to make a conversion.