Social media is a known SEO ranking factor. Regularly posting social media posts that link back to a companies’ website is known to increase the ‘social referral score’ – a score that Google takes into account when assessing ranking positions. If web users engage and respond to these posts, the score is further enhanced. On top of all of this, social media marketing can be extremely effective in driving relevant traffic to your site and can help you secure new business.
Social Media Management
Social media channels offer the opportunity to reach out to existing and potential customers and enable you to engage with individuals who openly advocate your business to their networks.
Depending on whether or not you are already using your social channels, as an innovative social media management company, we can provide an in-depth analysis of your social media profiles to identify key areas for improvement. We can provide you with a detailed analysis of the current competitive landscape and potential opportunities within this arena for your business. Finally, we will optimise each of your social profiles, ensuring that they adhere to industry best practices.
Benefits of using Social Media Advertising
Social media channels provide you with further opportunities to share your content and increase your visibility. Social media management is becoming increasingly important, as social media channels allow your business to become easily recognisable and accessible for customers new and old.
Therefore it is crucial to optimise and leverage each social media outlet to ensure that the perception that visitors build up about your brand are a credit to your business and not a hindrance. A strategic approach to social media could also help you to nurture existing customers into brand advocates and could even provide visitors with more opportunities to make a conversion.