SEO
TL;DR - Lower your CPA and strengthen your online visibility by making organic traffic your highest revenue driving channel.
Ensuring your website gets to the top of Google can be a tricky and challenging nut to crack. There’s a lot to consider – from the keywords your site is optimised for, to how relevant your pages are for each user search and how healthy your website is from the inside out. We want it to be glowing, and living its best life.
On top of all that, there’s the additional challenge of staying ahead of Google’s algorithm updates and ensuring your website maintains consistent visibility in the SERPs (we’re talking Rich Snippets and People Also Ask concertinas, as well as those coveted second-fourth place ranking positions). Added to that, it’s important to gain links from authoritative sources, send all the right signals to Google and put a detailed strategy in place that can be easily measured against. There’s a lot to consider and everything works together to get the end result. But just how do we achieve everything on this list?